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Destination Identity: Help Tell Madison County's Story

September 24, 2026 11:00 AM - 1:00 PM (EDT)

Description

What makes Madison County special—and how do we share that story with visitors in a way that feels authentic to who we are?

The Madison County Chamber of Commerce invites everyone who loves, lives, works, serves, or invests in Madison County to join us for a FREE Destination Identity Workshop led by nationally recognized speaker and community consultant Shellie Phelps.

Thursday, September 24 | 11:00 AM–1:00 PM
Fine Arts Auditorium (Building 10)
North Florida College

Shellie brings extensive experience in community revitalization, destination development, tourism, and building stronger communities through collaboration. She formerly served as Executive Director of the Wetumpka Area Chamber of Commerce in Alabama and was part of Wetumpka’s journey during HGTV’s Home Town Takeover. Since then, she has worked with communities across the country to identify what makes them unique, strengthen local partnerships, build pride of place, and turn authentic community stories into opportunities for tourism and economic vitality.

This hands-on, collaborative workshop will explore the characteristics, history, culture, people, places, and experiences that make Madison County distinctive. Through a brief presentation and guided brainstorming, participants will help identify what sets our community apart and how those qualities can be transformed into a clear and memorable destination identity.

An authentic destination identity can help us strengthen local pride, create consistent messaging, guide future tourism development, and better share with visitors what makes Madison County worth discovering.

As Shellie says, “What makes each community different is their superpower.” This is our opportunity to uncover Madison County’s superpower together.

This workshop is completely FREE, and everyone is welcome! We would love to see the room filled with residents, business owners, tourism partners, nonprofits, civic organizations, elected officials, community leaders, young professionals, and anyone who simply cares about Madison County and its future.

You don't have to work in tourism or be a Chamber member to participate. Your perspective matters. Come ready to share ideas, think creatively, and help us tell Madison County’s story.

Hosted by the Madison County Chamber of Commerce.

Time

Doors Open at 11. Presentation will begin shortly after.

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Contact Information

Madison County Chamber of Commerce & Tourism
Name: Madison County Chamber of Commerce & Tourism
Phone: (850) 973-2788
Email: chamber@madisonfl.org
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